The truth is, there is one basic rule to lawyers and video production. Statistics show over and over that businesses with a video versus businesses can not convert a visitor to a sale more frequently. A video will not work every time of course. The people visiting a website may be in any stage of making a decision. Video is just a tactic to help them on their way. Videos give lawyers the opportunity to show their human side, their heart, passion for live and love of the law. Lawyers can show they truly care about the clients they serve.
You can not convince people that you are the best but you can give them lots of benefits, present a professional appearance and build trust through a personal connection.
Math doesn’t lie. If someone bought an RV, there is a good chance at some point they will buy another. The average time for someone to trade in their RV is around 39 months depending on where you are. If you’re relatively new to the RV business and you have not built your customer base yet, there are still ways to tap this market.
The framing of shots. This means heads will not be cut off, and usually the camera will have the focal point centered on the screen. If there is more than one focal point, they will be equidistant to the sides of the screen. These rules can be broken if there is a creative effect being achieved, but you will sense whether or not it works.
You also need to consider how much you are willing to spend on this program. If it’s important and you plan to use this production to generate money for yourself or your company, you should expect to spend some money to do it right. Look at it as an investment. For your first production, you may want to use a professional company to produce your video, if it’s really important to get it right.
When someone asks you if you work for “XYZ production company” (the video marketing companies that hired you), your ego will encourage you to respond with….”no, I have my own wedding video business. I’m just helping out this other company tonight.” You’ve worked hard to build your business so it will feel awkward to hold back on telling the world that you too have a video business.
If a project doesn’t create money, videographers don’t usually do their best. They may initially do it well but once they realize that they aren’t getting anything out of it, they begin to get stressed on their expenses which cause their services to lose quality.
Remember, if you need to get a training video produced, focus on the quality of the script and ensure that you choose a video production house that wants to improve learner message retention rather than just provide pretty pictures on the television. And for good measure, take a look at their hair!